Lancaster Conservancy: Water Week 2017

When we have the chance to give where we live, we take to it with zeal! The Lancaster County Conservancy worked with us to develop a local festival focusing on clean water issues. This project allowed us to address challenges a typical rock show might not: how do we entertain and educate an audience? How do we turn set dressing, lighting, and design into concrete, measurable change for Lancaster County and the Conservancy? We developed a brand for non-profits and businesses to pool their resources under, guided by the environmental expertise of the Conservancy. We assisted with development efforts by creating marketing and PR pieces allowing the Conservancy to exceed sponsorship goals and build support for all the activities.

For the first week in June, Lancaster came to life with tours of our waterways, a film series, a branded beer, and more. Check out the video and one of the social media animations below.

Water Week’s first year was a wild success with sponsors from all parts of the county. As Water Week develops year by year, we’re excited to see how we can impact our community and how we can “use our powers for good.”