In another year of our working partnership with the NFL, we were tasked once more with an exciting challenge. Our team was pleased to work on the NFL Draft for the fifth year, which was comprised of four experiences. The NFL Draft Eve was kicked off with a concert hosted at Ole Red in Nashville, with artist Jake Owen headlining the live performance. The NFL Draft Legends Lounge consisted of a hospitality lounge for prospective picks to relax and view the Draft comfortably. The NFL Luncheon was a catered lunch event at the Country Music Hall of Fame, complete with a panel discussion from current and retired NFL players remembering their own Draft experiences. The NFL Draft VIP Viewing Lounge, which was held at the Acme Feed and Grain Company, was a luxury hospitality design and viewing experience for VIP sponsors to watch the Draft picks. Our scope of hospitality design, production design and implementation was part of a collaboration with décor designer Casey Cooper of Vireo Design. The hospitality design was driven by the rustic features native to Nashville with modern and luxurious details mixed in to create a unique experience for all four designs.
Client
NFL
Key Collaborators
Vireo Design
Location
Nashville, Tennessee
Date
April 2019
Scope
Production and Décor Design
