It’s September so that means football is back! The NFL season kicked off with a concert and other local events hosted by the previous Super Bowl winner. This year it was hometown favorite the Philadelphia Eagles. Customized for each city, the concert site features a Kickoff Sponsorship Village with fan activations in addition to the concert itself. We integrate the performance stage into a variety of environments ranging from the stadium to iconic local sites. Multi-platinum singer/songwriter Shawn Mendes performed live before the game at Penn’s Landing.
This was the 17th consecutive Kickoff celebration and we’ve been involved for years with the concert series which is broadcast live and open to the public. Approximately 16,500 fans experience pre-game festivities and rallied around their hometown team as the season gets started. In addition to working on the concert our team also handled exclusive player and sponsor VIP experiences. The Kickoff Eve presented by Pepsi concert this year was at the 23rd street armory. DJ Jazzy Jeff, LOCASH and Bebe Rexha were the performers.
Client
NFL, Touchdown Entertainment
Key Collaborators
Atomic, Vireo Design
Location
Philadelphia
Date
September 2018
Scope
Site planning, Production and Lighting Design, Decor Design
