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NFL Kickoff Concert 2018

It’s September so that means football is back! The NFL season kicked off with a concert and other local events hosted by the previous Super Bowl winner. This year it was hometown favorite the Philadelphia Eagles. Customized for each city, the concert site features a Kickoff Sponsorship Village with fan activations in addition to the concert itself. We integrate the performance stage into a variety of environments ranging from the stadium to iconic local sites. Multi-platinum singer/songwriter Shawn Mendes performed live before the game at Penn’s Landing.

This was the 17th consecutive Kickoff celebration and we’ve been involved for years with the concert series which is broadcast live and open to the public. Approximately 16,500 fans experience pre-game festivities and rallied around their hometown team as the season gets started. In addition to working on the concert our team also handled exclusive player and sponsor VIP experiences. The Kickoff Eve presented by Pepsi concert this year was at the 23rd street armory. DJ Jazzy Jeff, LOCASH and Bebe Rexha were the performers.

Client

NFL, Touchdown Entertainment

Key Collaborators

Atomic, Vireo Design

Location

Philadelphia

Date

September 2018

Scope

Site planning, Production and Lighting Design, Decor Design

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NFL Kickoff Eve presented by Pepsi 2018

Events. Environments. Experiences.

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​📺: 8:20pm ...

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#Kickoff2020 tonight! 🏈 
​📺: 8:20pm ET on NBC
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