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NFL Super Bowl: 50th Mile Fan Experience

One of our longest relationships is with the NFL, who challenge us annually to help their brand reinvigorate itself without losing its core identity. The 50th anniversary season in 2016 was clearly a significant milestone for the NFL and it provided us with another chance to push the limits of fan engagement. The fan experience around the 50th Anniversary Super Bowl was definitely a company highlight.

A standout was projecting a 150ft Lombardi Trophy on the side of a building in the heart of San Fransisco. In addition to video projection, interactive pods were created featuring graphic design by our team and including game-style audio and an app which would ping fans when they got close to the pods. They were lit at night as well giving the city an evening experience. We also created exclusive VIP event environments for the players and their families. Those entertainment and social experiences are not only a retreat for VIPs, but help set the tone for their complete Super Bowl experience.

Client

NFL

Key Collaborators

Control Freak System, 4U2C, TAIT, 2XD

Location

San Francisco

Date

February 2016

Scope

Creative Design, Production Design, Graphic Design

More Work

Next Project NFL EA Madden Bowl 2016
Previous Project
Dreamfest 2015

Events. Environments. Experiences.

How do you turn 79,200 sq of empty space ...

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How do you turn 79,200 sq of empty space @javitscenter into a high end dining and entertainment venue for 3000 attendees? Check out the @bizbash article for a peak behind the scenes of last weeks @robinhoodnyc Big Fundraiser (Link in Bio) Spike, who lead our amazing production team, knows that it takes an army of Partners, Collaborators, Vendors and Friends:

2XD, @4wall, @allaccessstaging,@allmobilevideo,@atomicdesigninc, The Baghera Group, @christianhibbardlighting, @clairglobal, Casey Cooper, @dapper.productions, @david_stark_design, @debbie_fife, @degacatering,Device Management Services,@dimitricarpet, @dixongrace,  @drapekings,  @eliteinvestigationsltd, Event Associates, @fiurproductions, @theflug, @fusetechnicalgroup, @janinedevito, @javitscenter, @jetwavewireless @joebay_ld, @kevlawmac, @kkpearl66,  @_lindsssc, @littlelites2, @lssmedia, @lumentechinc @mattyworldfamous, @michaelfiur, Lauren Quinn, @partyrentalltd, Pentwater Productions, @peraltapro, Pete's Big TVs, Precise Prompting, @productionsonpoint, @quixotestudios, @round_angle_design, @sarahogleby, @sgpsshowrig, Synoptic, @taittowers, Theatrical Resources, @theodoreleejones, @unionsqevents, United Rentals, @unitedsiteservices, @veronaproductiongroup, Emily Wilson

Photos Courtesy of Robinhood 
Drawings by Nimblista @jonathanhollinger

A week ago tonight was another amazing ...

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A week ago tonight was another amazing collaboration with our friends @robinhoodnyc and @david_stark_design along with so many other incredibly talented people to put together this glorious event. Beautiful from the inside out. $126 million was raised to fight poverty in NYC and we couldn’t be prouder to be a part of it. 
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#robonhood #bigbenefit #fightpoverty #liveshow #livemusic #productionlife

After weeks of programming, we kicked off Pearl ...

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After weeks of programming, we kicked off Pearl Jam in San Diego with our partner in crime @kkpearl66 
📷 @kkpearl66 
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#pearljam #rockandroll #livemusic #entertainment #lightingdesign #stagedesign #nimblist

Happy Earth Day 🌎Nimblist is proud to be ...

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Happy Earth Day 🌎Nimblist is proud to be working with @lancasterconservancy to help raise money and awareness on the importance of saving and restoring land so that we may live a better quality of life as well as help protect our animal and plant friends from harm. Check out the soothing sounds  and visuals of the live bird cam on YouTube that we helped install a couple of years ago.
Everything we do as a company is hyper focused on ways to lessen our impact on the environment. We’re learning new and innovative ways every day and helping and encouraging clients to leap into making choices to help lessen our footprint on gigs. Gigs come and go, but we only have one earth 🌏
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#earthday #lancasterconservancy #nimblist #greeneconomy #regenerative #gigging #greengig #lighting #production #design #environment

After months of designing, planning, coordinating,...

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After months of designing, planning, coordinating, and days spent programming and coordinating visuals and lights with music, we kicked off in Omaha to a sold out crowd, pumped and ready. One highlight was JBJ honoring the strength and resilience of the Ukrainian people and spreading awareness about the horrific situation with his song “We Dont Run.”
🙏🏼❤️🙏🏼
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#bonjovi #bonjoviforever #bonjovi2022tour #live #music #livemusic #design #light #video #art

Happy Tuesday 🌟Come on in the way back machine ...

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Happy Tuesday 🌟Come on in the way back machine with us…to 2002 Bon Jovi’s Bounce Tour where we worked with Boris @taittowers to make these automated, satellite dishes that we projected video onto (projection mapping before it was a “thing”. Imagination leads to reality with the right team! 
#bonjovi #nimblist #live #music #livemusic #bouncetour #bonjovimemories

And we’re off…Maxwell’s The Night Tour is ...

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And we’re off…Maxwell’s The Night Tour is officially live and kickin! See ya on the road 🙌🏽 #maxwell #livemusic #thenighttour #nimblist #ontheroad #randb

On this day in 1962, Jon Bon Jovi came into the ...

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On this day in 1962, Jon Bon Jovi came into the world ❗️And on this day in 2022, the test build and programming for JBJ’s new tour commenced. Happy 60th, Johnny! We can’t wait to rock with you again real soon.  #jonbonjovi #jbj #livemusic #bonjovi #happybirthday #rocknroll #80sicon #lightingdesign #stagedesign #videodesign #production

Oh what we wouldn’t do to be in this energy ...

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Oh what we wouldn’t do to be in this energy again! El Tucán Club, in Miami was such a fun project
We love lighting sacred spaces😊  #nimblist #nimblista #lightingdesign #entertainment #dance #music #fun #eltucanmiami #sacredsoace

We’re still in the ❤️zone with this sexy new...

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We’re still in the ❤️zone with this sexy new single that @maxwell performed on Valentine’s Night @colbertlateshow featuring our fam @latinawebb on vocals @lindastrawberry who directed the gorgeous visuals. 
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#nimblist #maxwell #off #thelateshow #sexy #lightingdesign #videoart #getinthemood

We had these gorgeous inflatable figurines built ...

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We had these gorgeous inflatable figurines built for Smashing Pumpkins— inspired by Oskar Schlemmer’s Triadic Ballet & conceived by multitalented artist @lindastrawberry 🍓 
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#smashingpumpkins #livemusic #concert #lightingdesign #stagedesign #productiondesign #entertainment #nimblist #collaboration #staynimble

…and our other half : LA, DC ( but in FLA ...

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…and our other half : LA, DC ( but in FLA ❗️🌴)and AZ
Stay Nimble & Happy Friday Everyone❗️ 
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#nimblist #nimblista #staynimble #crew #la #lancaster #dc #az #lightingdesign #lightworker #stagedesign #entertainment #live #music

Hey Hey! The (East Coast) gang’s (mostly) all ...

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Hey Hey! The (East Coast) gang’s (mostly) all here! DC and West Coast beaming in. Can’t wait till we all meet In person again 🙌🏽
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#nimblist #gang #nimblista #livemusic #stagedesign #lightingdesign #concert #festival #production #meetyouatthegig #giglife #bts

Who’s ready for the weekend?🙌🏽⭐️
...

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Who’s ready for the weekend?🙌🏽⭐️ 
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#greenday #hellamega #livemusic #touring #gigging #entertainment #lightworker #paintingwithlight

Hey Hey, can you guess the venue ?
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...

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Hey Hey, can you guess the venue ?
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#gigging #nimblist #behindthescenes #guessthevenue #livemusic #entertainment #music #rocknroll

Have a great weekend everybody!
Photo by ...

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Have a great weekend everybody! 
Photo by @davidbergman 
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#flashbackfriday #bonjovi #tour #design #livemusic #entertainment #stagedesign  #lightingdesign #video #nimblista

Nature inspires us every step of the way at ...

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Nature inspires us every step of the way at Nimblist. We create impact for amplification of your energy, cause, show, and artistic creation, but feel very strongly about lessening our impact on our environment.  Photo by: @das_bodies 
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#nimblist #nimblista #reducereuserecycle #nature #environmentdesign #inmorewaysthanone #treesarepopstarstoo

Front of House Friday. Let’s Take a peek behind ...

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Front of House Friday. Let’s Take a peek behind the scenes! 
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#behindthescenes #fbf #live #music #livemusic #frontofhousefriday #takeapeek #beck #coachella

Way Back Wednesday ⭐️In honor of Coachella ...

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Way Back Wednesday ⭐️In honor of Coachella announcing their new lineup for 2022! ⭐️Here’s Ice Cube @coachella ⭐️ Hope everyone’s having a good (Wednes)day 
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#icecube #cube #coachella #itwasagoodday #live #music #livemusic #nimblist #nimblista #wbw

💚Happy Friday💚Flashing Back to a few weeks ...

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💚Happy Friday💚Flashing Back to a few weeks ago @hiriemusic @theemeraldcup Harvest Ball. Rolling into the weekend with the good vibes 🙌🏽 Hope everyone feels healthy and gets some rest.
Photo: James Sakert / Emerald Cup
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#emeraldcup #harvestball #hirie #weekendvibes #live #music #liveentertainment #friyay #fbf
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