One of our longest relationships is with the NFL, who challenge us annually to help their brand reinvigorate itself without losing its core identity. The 50th anniversary season in 2016 was clearly a significant milestone for the NFL and it provided us with another chance to push the limits of fan engagement. The fan experience around the 50th Anniversary Super Bowl was definitely a company highlight.
A standout was projecting a 150ft Lombardi Trophy on the side of a building in the heart of San Fransisco. In addition to video projection, interactive pods were created featuring graphic design by our team and including game-style audio and an app which would ping fans when they got close to the pods. They were lit at night as well giving the city an evening experience. We also created exclusive VIP event environments for the players and their families. Those entertainment and social experiences are not only a retreat for VIPs, but help set the tone for their complete Super Bowl experience.
Client
NFL
Key Collaborators
Control Freak System, 4U2C, TAIT, 2XD
Location
San Francisco
Date
February 2016
Scope
Creative Design, Production Design, Graphic Design
