To celebrate the 2014 FIFA World Cup, Nimblist worked with Nike to create the Nike Hall of Phenomenal. This interactive event took place over six days in New York City and included art installations and trial runways highlighting two styles of cleats, the Mercurial and the Magista, worn by athletes competing in the World Cup. We worked to create an innovative and engaging event allowing guests to test the dexterity and performance of the featured soccer cleats on the Skills Track and in the Hexagon game.
The Hall of Phenomenal also showcased a first-hand look of the Nike F.C. fall clothing and cleat collection. In addition, the event played host to the Winner Stays soccer tournament, which was held on the Hall of Phenomenal outdoor soccer field.