In honor of the Summer Olympics, Nike held an innovation summit at Basketball City, Pier 36, in New York City. There, in the newly renovated space, we incorporated lighting design to highlight the latest developments for athletes competing in the games.
To celebrate the 2014 FIFA World Cup, Nimblist worked with Nike to create the Nike Hall of Phenomenal. This interactive event took place over six days in New York City and included art installations and trial runways highlighting two styles of cleats, the Mercurial and the Magista, worn by athletes competing in the World Cup. We worked to create an innovative and engaging event allowing guests to test the dexterity and performance of the featured soccer cleats on the Skills Track and in the Hexagon game.
The Hall of Phenomenal also showcased a first-hand look of the Nike F.C. fall clothing and cleat collection. In addition, the event played host to the Winner Stays soccer tournament, which was held on the Hall of Phenomenal outdoor soccer field.
For Draft 2018, we provided the production design for Draft Eve presented by Verizon. The event was held this year at The Rustic in Dallas, TX. Verizon sponsored the evening’s concert with Leon Bridges which was for invited guests only. In addition to the concert, attendees enjoyed complimentary beverages and food in a branded experience. This was the fourth year Nimblist partnered with the NFL on Draft Eve.
At the Adolphus Hotel, VIPs were invited to follow the draft in an exclusive venue by invitation only. The Legends Lounge is a private hospitality space open exclusively for draftees, their families as well as current and former NFL players during the Draft. We were honored to provide the production design for both this space and the Legends Luncheon (NFL Off the Field Huddle). The Luncheon, which featured former players discussing what it’s like to play football and their journey getting into and out of professional football, was taped at the Joule Hotel in Dallas. It airs September 5, 2018. These opportunities allow the players and families to maintain deep ties with the NFL supporting the League’s football tradition.
The design included individually controlled and full image mapping of 48 TVs. The stacked TV screens created the performance backdrop. Blue multidirectional lasers highlighted Future throughout the performance.
It’s September so that means football is back! The NFL season kicked off with a concert and other local events hosted by the previous Super Bowl winner. This year it was hometown favorite the Philadelphia Eagles. Customized for each city, the concert site features a Kickoff Sponsorship Village with fan activations in addition to the concert itself. We integrate the performance stage into a variety of environments ranging from the stadium to iconic local sites. Multi-platinum singer/songwriter Shawn Mendes performed live before the game at Penn’s Landing.
This was the 17th consecutive Kickoff celebration and we’ve been involved for years with the concert series which is broadcast live and open to the public. Approximately 16,500 fans experience pre-game festivities and rallied around their hometown team as the season gets started. In addition to working on the concert our team also handled exclusive player and sponsor VIP experiences. The Kickoff Eve presented by Pepsi concert this year was at the 23rd street armory. DJ Jazzy Jeff, LOCASH and Bebe Rexha were the performers.
Working with the Robin Hood Foundation speaks directly to our Nimblist core value of giving back to the community making the world a better place. This year was particularly special as Robin Hood celebrated its 30th Anniversary. The annual Benefit focuses on the thousands of supporters and volunteers who work to fight poverty in New York.
This year we helped the Jacob Javits Convention Center transform into a New York City landscape with dancers, creative scenery including marquee style signs setting the tone for the evening. The nearly 4,000 guests to were greeted by a Times Square themed cocktail space to start the celebration. Oprah, Bill and Melinda Gates and Jennifer Lopez were just some of the invited guests and performers.
Our scope included executing the evening’s event providing technical production and oversight. In addition to the technical and lighting design, our skilled designers provided master drawings ensuring all elements fit and worked together seamlessly as well as handling responsibility for run of show, scripting and the production timeline. The crew included roughly 350 people including talent, staff, and production suppliers.
The Emerald Cup began as a harvest celebration when founder Tim Blake invited cannabis cultivators to his private home in Laytonville, CA. The harvest festival has grown from a group of dozens to tens of thousands and now is held annually at the Sonoma County Fairgrounds. It is Northern California’s premier cannabis destination, advancing the concept of sustainable, outdoor farming. Its reputation is firmly solidified as the largest, most respected, organic, sun grown cannabis competition in the world.
Nimblist was brought in for the 2017 Emerald Cup to help elevate the overall experience for sponsors, vendors, the growers and attendees. The festival included four stages, two music venues, signage and wayfinding, maps, and attendee experiences. Our scope included crafting custom display cases, sponsor and vendor areas. Our team worked with Emerald Cup leadership to develop and execute a cohesive branding experience from signage to maps, program guide and merch. We also provided lighting design for all music stages, educational and speaker sessions as well as the overall show direction.
Nimblist was honored to be a part of the I Am the Highway: A Tribute to Chris Cornell. The show, which was organized to pay homage to the memory of the late singer, drew a multitude of artists, celebrities and fans alike. Among the acts there to celebrate the legacy Chris Cornell left behind were the Foo Fighters, Temple of the Dog, Pearl Jam, Audioslave, Miley Cyrus, Metallica, the remaining members of Soundgarden and Jimmy Kimmel as host.
The live performances were supported by images and video footage of Chris Cornell, projected on the screens surrounding the stage. As the Screen Producer, we worked to pair relevant images, time periods and songs. This production design was a labor of love for our staff, as it was a very personal experience for many on our team. We provided lighting design (for all bands except Foo Fighters and Metallica) in collaboration with long-time partner and lighting designer, Kille Knobel, who worked with Chris Cornell’s team for many years. It was also a cherished opportunity for many roadies who have been in the industry for the past 20 years and offered their assistance with the event. The tribute was concluded with a somber moment when the remaining members of Soundgarden finished their set and walked off the stage.
Our team was grateful to be involved in such a powerful moment in music history that saw so many artists come together on one stage to remember a music icon.
The evening benefitted both the Chris and Vicky Cornell Foundation and the Epidermolysis Bullosa Medical Research Foundation.
When we have the chance to give where we live, we take to it with zeal! The Lancaster County Conservancy worked with us to develop a local festival focusing on clean water issues. This project allowed us to address challenges a typical rock show might not: how do we entertain and educate an audience? How do we turn set dressing, lighting, and design into concrete, measurable change for Lancaster County and the Conservancy? We developed a brand for non-profits and businesses to pool their resources under, guided by the environmental expertise of the Conservancy. We assisted with development efforts by creating marketing and PR pieces allowing the Conservancy to exceed sponsorship goals and build support for all the activities.
For the first week in June, Lancaster came to life with tours of our waterways, a film series, a branded beer, and more. Check out the video and one of the social media animations below.
Water Week’s first year was a wild success with sponsors from all parts of the county. As Water Week develops year by year, we’re excited to see how we can impact our community and how we can “use our powers for good.”
As part of our ongoing contributions to the local community, Nimblist teamed up partners Tait Towers and ATOMIC to create and build an interactive moving light exhibit for the Lancaster Science Factory.
Situated next to the Rock-n-Roll stage (a collabortive project with Nimblist and others from the Rock Lititz Community), the exhibit allows children to work collaboratively in operating a moving head lighting fixture. By using the various controls, children can learn about effects such as colors, gobos and prisms. Several overhead targets provide places to aim the light to see the projection and even learn about color mixing. The fixture’s covers were removed and clear panels installed on the exhibit so the inner workings are visible to inquisitive minds.
Tait fabricated the exhibit’s cabinetry and made sure all the pieces would fit together. ATOMIC provided all graphic and print elements, as well as fabricated the control surfaces and target circles. Our scope reached end-to-end, starting with full design and drafting, part procurement and fabrication, electronics, assembly, and ending with final delivery and install.