The design included individually controlled and full image mapping of 48 TVs. The stacked TV screens created the performance backdrop. Blue multidirectional lasers highlighted Future throughout the performance.
It’s September so that means football is back! The NFL season kicked off with a concert and other local events hosted by the previous Super Bowl winner. This year it was hometown favorite the Philadelphia Eagles. Customized for each city, the concert site features a Kickoff Sponsorship Village with fan activations in addition to the concert itself. We integrate the performance stage into a variety of environments ranging from the stadium to iconic local sites. Multi-platinum singer/songwriter Shawn Mendes performed live before the game at Penn’s Landing.
This was the 17th consecutive Kickoff celebration and we’ve been involved for years with the concert series which is broadcast live and open to the public. Approximately 16,500 fans experience pre-game festivities and rallied around their hometown team as the season gets started. In addition to working on the concert our team also handled exclusive player and sponsor VIP experiences. The Kickoff Eve presented by Pepsi concert this year was at the 23rd street armory. DJ Jazzy Jeff, LOCASH and Bebe Rexha were the performers.
To kick off the Lancaster County Conservancy Water Week and spread the word, we enlisted the help of our friends at Image Engineering in Maryland. Lasers have specific design constraints causing some laser shows to look formulaic. The Image Engineers were awesome to work with as we made a show that embraced the constraints, and broke the rules a bit. Growing trees, flowing water, and falling rain covered the side of the Hagar Building downtown in our pop-up show.
Future’s Nobody Safe tour had unique challenges. We needed a design to work at Coachella and on tour, for an artist who was stepping up his game to a new level. It also needed to coincide with his newly released music and for two consecutive weeks. With a design prompt of creating a mind-altering, fast-paced and raw experience for the crowd, we got to work. Screens and content dominated the tour, with angled screens on the ground and in the air framing a massive rear wall. The content told Future’s story through the beauty and dysfunction he shows us in love, drugs and the game. When the show came together, Future was touring with a show that displayed his grittiness, tenderness and unapologetic contradictions. The tour was a 34-arena show with special guests Migos, Tory Lanez, and Kodak Black with Young Thug and ASAP Ferg. We’ve been on the road for decades, but there’s no rush quite like a show.
This was the celebratory release party of Lady Gaga’s much anticipated album “Artpop.” Held over two days and broadcast live, the lighting design served to highlight all facets of the artist’s third studio album. The event, held in a large warehouse in the Brooklyn Navy Yard in New York, also featured contortionists, a DJ booth, as well as free food and drink for the assembled crowd.
One of our longest relationships is with the NFL, who challenge us annually to help their brand reinvigorate itself without losing its core identity. The 50th anniversary season in 2016 was clearly a significant milestone for the NFL and it provided us with another chance to push the limits of fan engagement. The fan experience around the 50th Anniversary Super Bowl was definitely a company highlight.
A standout was projecting a 150ft Lombardi Trophy on the side of a building in the heart of San Fransisco. In addition to video projection, interactive pods were created featuring graphic design by our team and including game-style audio and an app which would ping fans when they got close to the pods. They were lit at night as well giving the city an evening experience. We also created exclusive VIP event environments for the players and their families. Those entertainment and social experiences are not only a retreat for VIPs, but help set the tone for their complete Super Bowl experience.
Fighting poverty in New York City is what they do. In one night $54 million was raised through the hard work and dedication of a key team of strategic partners.
Always looking for ways to excite and engage their attendees, Robin Hood came to us to produce this year’s charitable Benefit. Together, we transformed the Javits Center into a New York City park for 3,600 attendees. Our scope included executing the entire evening’s event providing technical production and oversight. In addition to the technical and lighting design, our skilled designers provided master drawings ensuring all elements fit and worked together seamlessly as well as handling responsibility for run of show, scripting and the production timeline. The crew included roughly 350 people including talent, staff, and production suppliers.
Working with the Robin Hood Foundation speaks directly to our Nimblist core value of giving back to the community making the world a better place.