Future’s Nobody Safe tour had unique challenges. We needed a design to work at Coachella and on tour, for an artist who was stepping up his game to a new level. It also needed to coincide with his newly released music and for two consecutive weeks. With a design prompt of creating a mind-altering, fast-paced and raw experience for the crowd, we got to work. Screens and content dominated the tour, with angled screens on the ground and in the air framing a massive rear wall. The content told Future’s story through the beauty and dysfunction he shows us in love, drugs and the game. When the show came together, Future was touring with a show that displayed his grittiness, tenderness and unapologetic contradictions. The tour was a 34-arena show with special guests Migos, Tory Lanez, and Kodak Black with Young Thug and ASAP Ferg. We’ve been on the road for decades, but there’s no rush quite like a show.
This was the celebratory release party of Lady Gaga’s much anticipated album “Artpop.” Held over two days and broadcast live, the lighting design served to highlight all facets of the artist’s third studio album. The event, held in a large warehouse in the Brooklyn Navy Yard in New York, also featured contortionists, a DJ booth, as well as free food and drink for the assembled crowd.
To celebrate the 2015 NBA All-Star week and the new SNKRS app, Nike took the opportunity to turn New York City into the “City of Zoom.” The Nike Zoom City SNKRS Station, a pop-up Nike sneaker store, opened on the corner of Bowery and Great Jones St. in New York City.
The pop-up was designed to sit inside two video walls making it look like a shoe box. Custom content was created to showcase the new app and the special products inside. The interior retail store highlighted special sneaker designs housed in glass cases. Avid Nike aficionados, who previously registered online, could order products via touch screen, with the product appearing in a custom built concealed slot that was then revealed to the customer. The new Nike SNKRS app was also featured during the events allowing customers to view and order new products.
Nimblist was brought in to handle the technical design and lighting design while having the privilege of partnering with our friends at Atomic and Nike Brand Design as the creative lead. Key partners with us were Scott Peterman LLC and Andrew Hildebrand who worked on the shoe box content.
One of our longest relationships is with the NFL, who challenge us annually to help their brand reinvigorate itself without losing its core identity. The 50th anniversary season in 2016 was clearly a significant milestone for the NFL and it provided us with another chance to push the limits of fan engagement. The fan experience around the 50th Anniversary Super Bowl was definitely a company highlight.
A standout was projecting a 150ft Lombardi Trophy on the side of a building in the heart of San Fransisco. In addition to video projection, interactive pods were created featuring graphic design by our team and including game-style audio and an app which would ping fans when they got close to the pods. They were lit at night as well giving the city an evening experience. We also created exclusive VIP event environments for the players and their families. Those entertainment and social experiences are not only a retreat for VIPs, but help set the tone for their complete Super Bowl experience.
Fighting poverty in New York City is what they do. In one night $54 million was raised through the hard work and dedication of a key team of strategic partners.
Always looking for ways to excite and engage their attendees, Robin Hood came to us to produce this year’s charitable Benefit. Together, we transformed the Javits Center into a New York City park for 3,600 attendees. Our scope included executing the entire evening’s event providing technical production and oversight. In addition to the technical and lighting design, our skilled designers provided master drawings ensuring all elements fit and worked together seamlessly as well as handling responsibility for run of show, scripting and the production timeline. The crew included roughly 350 people including talent, staff, and production suppliers.
Working with the Robin Hood Foundation speaks directly to our Nimblist core value of giving back to the community making the world a better place.
Nimblist looks forward to any opportunity to work with the Robin Hood Foundation so our team was excited to collaborate on the fifth annual J.P. Morgan presents Robin Hood Investors Conference in 2017. The yearly conference brings together the best and the brightest financial leaders, technology innovators, real estate investors, and many more, to discuss such topics as respective market insights and actionable ideas to apply. The 2017 conference saw a collection of returning speakers, as well as new speakers including Michael Bloomberg, a three-term Mayor of New York City, a philanthropist and the founder of Bloomberg LP.
With the Robin Hood Foundation’s board covering all overhead costs, 100% of ticket sales were directly employed to fight poverty in New York City. To-date, they have raised nearly $20 million since the inception of the Robin Hood Investors Conference. Our team always appreciates working with the Robin Hood Foundation and are inspired by its strong ideals of giving back to the community.
Ice Cube performed as one of the headlining acts for Coachella 2016. The rapper, who entertained the large festival audience on the Saturdays of both Coachella weekends, surprised fans with a variety of artists accompanying his performances. During his first weekend show, Ice Cube brought out fellow N.W.A. members MC Ren and DJ Yella, as well as Common, Snoop Dogg and Ice Cube’s own son, O’Shea Jackson Jr. The second weekend show saw a full N.W.A. reunion, complete with MC Ren, DJ Yella and Dr. Dre. Ice Cube also included Lil’ Eazy-E, The Game and Kendrick Lamar in his second performance.
Our design for this special set of shows included a multitude of screens affixed to each other to create one long, seamless screen as the backdrop for the stage. A raised platform was also included on the stage, with another string of screens concealing its base. The video screens displayed a multitude of visuals that changed with the tone of each song. Another important aspect to our design was Ice Cube’s throne, featuring a hand twisted to form a “W” to pay homage to the rapper’s West Coast ties.
The 13th annual Dreamfest, held in San Francisco, was a concert featuring Gary Clark, Jr., The Killers and the Foo Fighters. The annual event is part of Dreamforce, a 4-day tech conference hosted by the cloud-based software company Salesforce. Nimblist provided Production Design and Lighting Design.
We are always proud to work with benefits that give back to the community. This concert donated nearly $10 million in proceeds to UCSF Benioff Children’s Hospital.