Soundgarden made a triumphant return to the music scene with their sixth studio album King Animal, and they needed a powerful tour to support their new music. Following a sixteen year hiatus, the grunge band from Seattle was ready to amaze audiences again with their powerhouse performances while on tour. With so many hit songs and such anticipation from Soundgarden’s fans to see the newly reunited band, our team was brought in to create a design that could not only match the intensity of the music, and Chris Cornell’s one-of-a-kind voice, but also let the music — old and new — speak for itself.

Using a cloth draped at the back of the stage, we designed visuals that were projected onto the fabric behind the band. Through this method of projection, our team had the flexibility to create dynamic screen sizes and ratios to fit each visual, ranging from full screen to tiny windows, from squares to circles and even splitting the projection into two separate frames.