Nimblist partnered with Jonah Hill and Instagram to create an unscripted docu-series that highlights the negative effects of virtual and real-life bullying. Jonah Hill directed the new IGTV videos, which feature teens and young adults discussing their own experiences with bullying as either the perpetrators or the targets. The series was created to draw attention the the harmful effects of bullying and also to unveil two new features from Instagram that will proactively detect and censor inappropriate and hurtful comments.
Our scope included creating the content for the LED screens featured in the series. The screens, which were set up around the subjects, would change color to reflect the change in emotion as an individual was sharing their experience. Our team was proud to collaborate on a project that emphasizes creating a safe space in social media for participants.
