The Emerald Cup began as a harvest celebration when founder Tim Blake invited cannabis cultivators to his private home in Laytonville, CA. The harvest festival has grown from a group of dozens to tens of thousands and now is held annually at the Sonoma County Fairgrounds. It is Northern California’s premier cannabis destination, advancing the concept of sustainable, outdoor farming. Its reputation is firmly solidified as the largest, most respected, organic, sun grown cannabis competition in the world.

Nimblist was brought in for the 2017 Emerald Cup to help elevate the overall experience for sponsors, vendors, the growers and attendees. The festival included  four stages, two music venues, signage and wayfinding, maps, and attendee experiences. Our scope included crafting custom display cases, sponsor and vendor areas. Our team worked with Emerald Cup leadership to develop and execute a cohesive branding experience from signage to maps, program guide and merch. We also provided lighting design for all music stages, educational and speaker sessions as well as the overall show direction.