Ice Cube — Coachella

Ice Cube performed as one of the headlining acts for Coachella 2016. The rapper, who entertained the large festival audience on the Saturdays of both Coachella weekends, surprised fans with a variety of artists accompanying his performances. During his first weekend show, Ice Cube brought out fellow N.W.A. members MC Ren and DJ Yella, as well as Common, Snoop Dogg and Ice Cube’s own son, O’Shea Jackson Jr. The second weekend show saw a full N.W.A. reunion, complete with MC Ren, DJ Yella and Dr. Dre. Ice Cube also included Lil’ Eazy-E, The Game and Kendrick Lamar in his second performance.

Our design for this special set of shows included a multitude of screens affixed to each other to create one long, seamless screen as the backdrop for the stage. A raised platform was also included on the stage, with another string of screens concealing its base. The video screens displayed a multitude of visuals that changed with the tone of each song. Another important aspect to our design was Ice Cube’s throne, featuring a hand twisted to form a “W” to pay homage to the rapper’s West Coast ties.

Client

Ice Cube

Key Collaborators

Earlybird Visual

Location

Indio, California

Date

April 2016

Scope

Lighting and Production Design