Our team at Nimblist was excited to collaborate with iHeartRadio on its first-ever country music festival. Following the overwhelming support for the iHeartRadio Music Festivals, the organization noticed a particular passion from fans for more country music. The first iHeartRadio Country Festival was hosted in the lone-star state, at the Frank Erwin Center in Austin, Texas. Among the performers were Carrie Underwood, Eric Church, Luke Bryan, Lady Antebellum, and many more.

The lobby of the Frank Erwin Center was decorated with a rustic design featuring luxury decor, string lights and wood accents, including a wall of faux barrel tops branded with the iHeartRadio logo. The stage design utilized three large video screens to display graphic visuals and projected the live concert. Our team also incorporated other elements into the stage design, such as the addition of pyrotechnics, confetti cannons and lighting designs reflecting the emotions of each song from a collection of artists.