Maxwell — The Serenade Tour

For Maxwell’s The Serenade Tour, our intention was to connect people back to live music (performed by real musicians) and disconnect from their ever present screens. Images were projected on holographic scrims so that when the image was not required, the screens would disappear. The results felt as if we were painting with light, almost 3-dimensional imagery, creating an immersive, ethereal experience.

Client

Maxwell

Key Collaborators

Felix Peralta, Linda Strawberry, Andrew Hildebrand

Location

North America

Date

Fall 2024

Scope

Creative Director, Production Design, Co-Lighting Design with Felix Peralta, Show Director