To celebrate the 2015 NBA All-Star week and the new SNKRS app, Nike took the opportunity to turn New York City into the “City of Zoom.” The Nike Zoom City SNKRS Station, a pop-up Nike sneaker store, opened on the corner of Bowery and Great Jones St. in New York City.

The pop-up was designed to sit inside two video walls making it look like a shoe box. Custom content was created to showcase the new app and the special products inside. The interior retail store highlighted special sneaker designs housed in glass cases. Avid Nike aficionados, who previously registered online, could order products via touch screen, with the product appearing in a custom built concealed slot that was then revealed to the customer. The new Nike SNKRS app was also featured during the events allowing customers to view and order new products.

Nimblist was brought in to handle the technical design and lighting design while having the privilege of partnering with our friends at Atomic and Nike Brand Design as the creative lead. Key partners with us were Scott Peterman LLC and Andrew Hildebrand who worked on the shoe box content.