Paley WKND is the ultimate media, sports, gaming, and entertainment festival. When The Paley Museum reached out to us they emphasized how they wanted to do something that had never been done before. The idea came to life following the unprecedented times of the global pandemic as a way of celebrating all elements of media. The festival kicked off with a red carpet event, and the block of 52nd St. between 5th and 6th Avenues had a New York-sized transformation full of immersive interactive experiences, athlete and celebrity appearances, and character meet and greets. The Paley Museum’s six floors transformed into activations ranging from the crown jewels of sports trophies to galleries celebrating the history of media. Fun for little kids, big kids, and kids at heart.