Turner Upfront

Nimblist teamed up with Turner Entertainment Networks to help design their annual event showcasing its umbrella organization, Turner Network. Turner Upfront 2015, which was held at The Theatre at Madison Square Garden, unveiled the network’s plans for the future of their flagship channels like TNT and TBS, as well as CNN, HSN, Adult Swim and more. Featured speakers at Turner Upfront 2015 included Anderson Cooper, Billy Eichner, Conan O’Brien, Shaquille O’Neal and many more. For this event, our team created a unique and visually captivating design.

The stage design was constructed with cohesiveness and flexibility in mind. A multitude of smaller screens were stacked to blend into one large seamless canvas. Two of the video screens were built to move to reveal new speakers or stage sets and slide back into place to create one fluid screen.

The lobby was designed with black-on-black graphics, with yellow protea flowers and white chrysanthemums accenting the lobby that was meant to serve for the opening reception and as a lounge for the post-show reception. The focal point of the lobby was the Turner Upfront’s slogan “TurnItUp” on the wall, which was decorated with Gossamer SuperZipper from ATOMIC.

Client

Turner

Key Collaborators

Atomic Design

Location

New York City

Date

May 2015

Scope

Performance Environment Design